职位介绍：
若您对市场营销、传讯与品牌建设有热情，这将是一个理想的职业机遇。您将与团队成员一起，参与到雇主品牌推广的战略部署和实施，参与内外部渠道推广策略的开发与实施，以期提升公司雇主品牌形象、吸引高质量的职位申请、满足由重要业务增长而带来的招聘需求。我们需要您与其他团队和机构保持良好关系，合作共创内外部传讯。您的职责范围包括参与制定和执行全面的市场推广策略，包括招聘市场数据分析、渠道管理、内部推荐、候选人互动管理等，为上海迪士尼度假区所有业务领域的招聘提供支持。
工作内容：
? 您将专业地制定整体招聘市场推广策略，并确保成功执行；
? 您将有效管理外部合作伙伴渠道关系，积极跟踪进度，确保其有效性；
? 您将借助技术的力量提升候选人体验，与此同时扩大招聘影响范围、优化招聘流程、并提高招聘效率；
? 您将积极推动内部推荐计划，提升演职人员的参与度并加强雇主品牌建设；
? 您将与招聘职能团队协作，提供市场推广策略的方案；
? 您将与内外部市场推广人员合作，及时掌握行业创新和创意营销实践工具（包含雇主品牌形象视频，职位介绍视频，微信推文）；
? 您将提供专业水平并能引发市场反响的营销创意。
我们希望您：
? 在市场推广或雇主品牌方面有相关经验（创意、物料管理、媒体计划、媒体策略评估、社交媒体管理等）；
? 熟练运用英语，听说读写流利；
? 能够从市场研究或其他数据中分析提取市场推广的影响，并跟踪市场推广投资的有效性；
? 能够从内容、布局和设计的角度评估创意市场推广的概念和趋势；
? 拥有项目管理能力，能够同时有效管理多个项目，并且非常注重细节；
? 具备解决问题的能力、有较强的协商及人际关系能力；
? 熟练掌握Adobe Creative Suite（Photoshop and Illustrator）和/或HTML制作等技能者优先。
Job Summary:
It is an excellent opportunity for someone who is passionate about marketing, communication, and branding. In this role, you will be involved in the development and implementation of a holistic promotion strategy to enhance the company’s employer brand among target groups and drive highly qualified application flow to meet hiring requirements for significant business growth in the coming years. This individual is required to have the ability to develop visual assets, internal and external communication messages, and maintain favorable relationships with key stakeholders.
You will take part in developing and executing comprehensive marketing strategies, including recruitment marketing analytics, channel management, internal referral, candidate engagement, which would support recruitment for all business areas within Shanghai Disney Resort.
Key Responsibilities:
? Assist in developing overall recruitment marketing strategies with market insights and flawless execution;
? Effectively manage external partners and channels, and actively track the efficiency of them to provide superior ROI;
? Leverage technology to enhance the candidates experience while broadening the recruitment impact range and driving process/efficiency improvements;
? Proactively drive the internal referral program to engage Cast Members (for branding enhancement;
? Partner with recruitment operations team with strategic marketing consultation;
? Partner with internal and external marketing sources to stay aware and educated on innovative and creative marketing tools and practices in the industry;
? Create studio-quality and impactful marketing creatives.
Desired Qualifications:
? Experience in marketing or employer branding (creative development, assets management, external partners development and strategy evaluation, social media management etc.);
? Proficient in listening, speaking, reading, and writing English
? Ability to analyze and draw marketing implications from research and other data sources; as well as the ability to track the ROI of all marketing investments;
? Ability to evaluate creative marketing concepts and trends in the areas of content, layout, and design;
? Proven project management skills, and the ability to effectively manage multiple priorities with great attention to detail;
? Problem-solving skills, as well as strong consultative and interpersonal skills;
? Advanced working knowledge of Adobe Creative Suite (Photoshop